The project brief was to design a new brand of 0% alcohol beer for Deschutes Brewery. The brand I created is called Las Poderosas which is Spanish for the powerful. The concept behind Las Poderosas was to create beer made by women for women. Each type of beer is represented around a powerful woman. La Guerra ale is based off of the strong female warrior. La Diabla pilsner is based off of the badass devil. And La Santita lager is based off of the sweet angel.
Role: Designer
Tools: Photoshop
