This is a UI redesign of the Urban Outfitters website and phone app. The website and app follow the same style as their 2019 annual report. The style shows off the more bold and quirky side of the brand.
The app features more than just a new shopping experience, there is a new discovery icon that highlights articles written by the UO journalism team. The website design displays clothing in a new way. With this new design UO said goodbye to static images and came up with a design to make the clothing really pop.
Role: Designer
Tools: Photoshop
